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We are a premier, one-stop custom printshop that proudly serves the local area.

From banners and business cards to posters and postcards, our offset and digital printing experts are ready to turn your project into a thing of beauty.

If you're looking for a top-quality custom printer with friendly, skilled professionals, look no further. We'll work with you every step of the way as part of our unwavering commitment to exceed your expectations.

January 18, 2010

A Sign That You’ve Made a Good Marketing Investment

Location. Location. Location. The mantra of a new business. Why? Visibility. But what makes your business visible? Signage. Signage Signage. Many make the mistake of thinking of a sign as just a name on the side of a building. It should be considered as part of an overall marketing strategy. Planning your signage can be one of the most important marketing investments you’ll make. Here’s why:

Always Working.
A television commercial lasts 30 seconds and reaches the viewers in the comfort of their La-Z-Boys. Your sign is promoting 24/7/365. You have the reach of people passing by and in their buying zone. Negotiate and take the maximum amount of signage space your commercial lease and city ordinances will allow. Your investment in a good sign will pay dividends for several years.

Increase Brand Awareness.
“I work at Company X,” you say to someone you’re meeting. If the response is, “Oh yeah, I’ve seen your company. You’re located at the corner of Main and Elm,” your sign is doing its job. Your company becomes more top of mind with the appropriate sign. Now when a potential customer is ready to buy they’re thinking of you. Brand awareness is probably the biggest marketing job for your signage.

Increase Impulse Purchases.
Depending on your type of business, a good looking sign can entice potential customers into your business when they’re not even intending to buy. We all have our impulse buys. Capitalize on our desires with the appropriately placed signage.

Increase in Revenue.
The International Sign Association reports that businesses adding a sign saw an increase in annual revenues of 4.75 percent. Now amortize that over the life a sign and consider the revenue potential for your company.

So if you’re getting ready to start your business, be sure to add signage in your budget. If you’re a current business, go take a look at how you’re presenting your company to the outside world. Are you making the most of the location you worked so hard to find?

Our Featured Products

  • Annual Reports

  • A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Creating business forms can be a hassle—so why not let us handle it for you? We'll help you boost your brand's image with professionally designed business forms, purchase orders, invoices and more.

  • One of your most important selling tools may be a professionally printed catalog. We'll help you showcase your products in the best way possible with a high-quality catalog you'll be proud to distribute.

Your brainchild is our inspiration.

Let us combine our printing and marketing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.

  • KEITH EINSTEIN, EINSTEIN PRINTING
    KEITH EINSTEIN, EINSTEIN PRINTING

    In less than one year I gained numerous accounts due to the capabilities of my website. Four, specifically, elected to use us as their primary print supplier based on one factor—the online ordering utilities offered through our website. These four accounts average $100,000 in annual revenue.