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Direct Mail Goes Digital

What was old is new again thanks to thinking inside the box. Add a QR code to any printed marketing piece, such as direct mail, and you’ve opened your marketing to a multiplatform experience for your customers and prospects.

What is a QR code? You’ve probably seen them cropping up in magazines and other printed materials over the past few months as smart phone technology continues to reach more hands in the U.S. In essence, a QR code is a relatively new type of two-dimensional barcode box that, when scanned by an app on a smart phone’s camera, generates information that causes a smart phone to take a desired action.

Those actions range from opening a website browser with specific information, providing a phone number to be dialed or triggering a text message to be sent. Here are some ways you can capitalize on using printed material in concert with other digital marketing channels.

Direct mail. QR codes are still relatively new to many smart phone users, and so are their phones. That means many are anxious to see where a QR code will take them. Add them to your direct mail to send prospects to your website, a landing page on your website for a coupon or drive them to your social media pages like Facebook or Twitter.

Brochures, menus and catalogs. Imagine having customers peruse your catalog or menu and giving them a QR code to go directly to a detailed information page where they can order online instantly. Maybe your brochure has a QR code that gives them instant access to a video demonstration of how your product works.

Business cards. We’ve all had to enter contact information into our little black books. Now with a quick scan, your contact information can be uploaded to your customer’s address book.

With this new technology, all of the possibilities are limited only by your imagination. To get started, there are several websites that help you to generate QR codes. Check with your local printer to have them help you with your new integrated marketing campaign.

Your brainchild is our inspiration.

Let us combine our printing and marketing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.

  • KEITH EINSTEIN, EINSTEIN PRINTING
    KEITH EINSTEIN, EINSTEIN PRINTING

    In less than one year I gained numerous accounts due to the capabilities of my website. Four, specifically, elected to use us as their primary print supplier based on one factor—the online ordering utilities offered through our website. These four accounts average $100,000 in annual revenue.