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January 10, 2011

Make Your Business Card a Hot Commodity

Take out the business cards that you’ve collected over the past few months, and include your own. You’ll notice that they’re all eerily similar. Lately, there have been a few that go against the common rectangular shape and size. If you have one of those among the cards you’ve collected, your eye will more than likely go to the unique card. Here are a few ideas on how to spice up your business card and make it memorable.

Put a face to the name.
Adding your photo to your business card makes it stand out, and there are benefits to this. Especially at events where you receive a lot of cards, you’ll get home and can’t remember who all these people are. Providing a photo ensures people won’t forget you and it gives your card a personality.

Out with the white. In with the bright.
If you’re holding ten business cards and nine are white and one is a different color, which one will you notice? So why would you make your business card so that is in the nine that aren’t noticed? Choose an interesting color that compliments your company’s brand and see how people respond to the difference.

Shape matters.
It used to be that the standard business card size was important because people would file them in their Rolodex. Today, there is no rule for what shape your business card must be. Circles, triangles, and squares are all ways to get away from the standard shape. Consider a shape that ties your card to your business or shows your personality.

There are many ways that your business card can stand out. As you think of unique ways to improve your business card, be sure you don’t stray from your company’s brand. The more interesting, the more people will want your business card. Your cards may just get passed on to their friends and that should equal more business.

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  • KEITH EINSTEIN, EINSTEIN PRINTING
    KEITH EINSTEIN, EINSTEIN PRINTING

    In less than one year I gained numerous accounts due to the capabilities of my website. Four, specifically, elected to use us as their primary print supplier based on one factor—the online ordering utilities offered through our website. These four accounts average $100,000 in annual revenue.