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We are a premier, one-stop custom printshop that proudly serves the local area.

From banners and business cards to posters and postcards, our offset and digital printing experts are ready to turn your project into a thing of beauty.

If you're looking for a top-quality custom printer with friendly, skilled professionals, look no further. We'll work with you every step of the way as part of our unwavering commitment to exceed your expectations.

May 16, 2011

Take Care of the Employees that Take Care of Your Brand

When starting a company, many small business owners expend much energy to come up with the right name and logo. But to have an effective brand, you have to get the entire staff to make that logo mean something. Building a brand takes good, committed employees that are living what your marketing promises. In order to hire and retain employees that you want representing your brand, it takes a good corporate culture. Here are some ideas for creating a good work environment.

Get Flexible
The society of yesterday created the social norm that you must clock-in at 8 and stay until 5. In today’s world of connectivity, we can work virtually anytime from anywhere. If your business model can support flexible hours, that can be attractive to many employees. For instance, parents may have to bus children based on their schedule of activities. Or if you have creative people working for you, their creative ideas may spark in the evening. The point is to focus on the quality of work employees produce rather than when it’s produced.

Hang Out
Employees that work with people they enjoy can make employees more accountable because they don’t want to let down a friend. Create an environment conducive to a little fun outside the work day. Plan a company bowling tournament, go to a baseball game or grab some appetizers on the way home. Even a quick outing in the middle of the day is a welcome retreat. Take your team out to grab a cookie, a cup of coffee or walk around the block.

Perk Up
Sometimes it’s the little things that count. Think about a budget for some amenities in the office. Have gourmet coffee, sodas or even fresh fruit around for the employees to enjoy. Bring in lunch on occasion or have a potluck for employees to share their favorite recipes.

Dress Up
Some companies require a specific dress code because customers expect a certain look. A banker is going to wear a suit and tie to be taken seriously. But if you have employees that don’t have a lot of face time with customers, consider a more relaxed dress code. This gives employees a chance to show their personality through their wardrobe. Maybe one of these hot, summer days you can spring a surprise shorts day on your employees.

Our Featured Products

  • Annual Reports

  • A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Creating business forms can be a hassle—so why not let us handle it for you? We'll help you boost your brand's image with professionally designed business forms, purchase orders, invoices and more.

  • One of your most important selling tools may be a professionally printed catalog. We'll help you showcase your products in the best way possible with a high-quality catalog you'll be proud to distribute.

Your brainchild is our inspiration.

Let us combine our printing and marketing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.

  • KEITH EINSTEIN, EINSTEIN PRINTING
    KEITH EINSTEIN, EINSTEIN PRINTING

    In less than one year I gained numerous accounts due to the capabilities of my website. Four, specifically, elected to use us as their primary print supplier based on one factor—the online ordering utilities offered through our website. These four accounts average $100,000 in annual revenue.