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Phone: (678) 513-1334
Fax: (678) 513-1375

We are a premier, one-stop custom printshop that proudly serves the local area.

From banners and business cards to posters and postcards, our offset and digital printing experts are ready to turn your project into a thing of beauty.

If you're looking for a top-quality custom printer with friendly, skilled professionals, look no further. We'll work with you every step of the way as part of our unwavering commitment to exceed your expectations.

October 31, 2011

Let’s Give ‘Em Something to Talk About

Are people talking about your business? Your brand needs to pique enough interest to stay top of mind. Although social media is an absolutely essential way to harness the power of customer conversation, most word of mouth still occurs offline. Here are four fresh offline ideas to create buzz around your business.

Embrace Your Errand-ness
If frequenting your business falls along the lines of “errands” for your customers, don’t fight the stigma. Use it to your advantage. Customers who’ve been running around all morning will appreciate a cup of hot cocoa at the dry cleaners, mostly because it’s unexpected. It’s homey. It’s service-oriented. It gets people talking.

Tell a Story
Humanize your staff by spotlighting one of them. Ask a staff member with an eye for photography to take portraits of everyone, and feature an employee in your office (or the window) every month.

Add an interesting fact to the display, and you may get tongues wagging. The tidbit doesn’t have to be overly personal, but interesting enough to spark conversation. Your IT guru’s new Labrador may not matter to many, but if your receptionist golfed at St. Andrews last summer, you’ve struck gold.

Sign Here
If you’re a walk-in business, get a guestbook. Having a guestbook is a great way to focus on customer experience and adds charm to your office or store. Train staff to invite customers to sign it before they leave. Encourage them to write their thoughts about your business. If you leave colored pencils out, you’ll be surprised by how many more people participate.

Celebrate Minor Holidays
Last week we celebrated national Clean Your Desktop Day. If there’s a holiday for creating new folders and deleting old downloads, there’s certainly one that pertains to your business. Find that holiday, and design a special promotion around it. Tailors can offer free repairs on national Count Your Buttons Day, and bookstores can host a BOGO sale on Reading is Fun Day. The more obscure, the better.

The trick to making this idea work for you is advertising your special well in advance. Use word of mouth marketing to scare up some interest—because if they’re not talking about you, they’re not buying from you, either.

Our Featured Products

  • Annual Reports

  • A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Creating business forms can be a hassle—so why not let us handle it for you? We'll help you boost your brand's image with professionally designed business forms, purchase orders, invoices and more.

  • One of your most important selling tools may be a professionally printed catalog. We'll help you showcase your products in the best way possible with a high-quality catalog you'll be proud to distribute.

Your brainchild is our inspiration.

Let us combine our printing and marketing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.

  • KEITH EINSTEIN, EINSTEIN PRINTING
    KEITH EINSTEIN, EINSTEIN PRINTING

    In less than one year I gained numerous accounts due to the capabilities of my website. Four, specifically, elected to use us as their primary print supplier based on one factor—the online ordering utilities offered through our website. These four accounts average $100,000 in annual revenue.