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Marvel-ous Marketing Tips From The Avengers

The last scene of The Avengers movie, featuring the seven bulky superheroes teaming together to conquer the villain brought tears to comic-book-lovers and superhero-movie-goers alike. The long anticipated day where all seven heroes would be united took five years to develop and ended with record-smashing results.

While the Avengers is the perfect movie for Marvel-lovers, it also can teach many lessons to marketers. Here’s what marketers can learn from The Avengers.

Do as Scarlett Johanssen Would Do
Drag information out of your customers, as Scarlett Johanssen did with Loki. The more clued in you are about what your customers are thinking and feeling, the better you can cater your products and services towards them and market yourself differently from customer to customer.

Think Big Picture
Marvel studios started working on The Avengers five years ago. With this big picture in mind, they worked to develop each and every character that would be showcased. With small goals along the way, they always had the entire project in the front of their mind.

Like Marvel studios, never lose site of the big picture that you originally created for your company. Yes, having good weeks or months within your business should be rewarded with a nice hearty pat on the back, but always keep long-term success a main priority.

Recognize Strengths
Each person in your company has a superhero skill. That’s why you hired them originally, right? Each of the Avengers brings a unique skill to the team, whether it be intelligence, strength, fury or experience. Like the Avengers, recognize the super-strengths that each of your employees have and make sure that they’re utilizing said powers. Your employees may not be able to fly or smash buildings, but they certainly bring their own personal powers to your business.

Ask for Help
In the movie, S.H.I.E.L.D. needed the Avengers and every single superhero needed each other in order to succeed in the end. Asking for help is not a sign of weakness, it’s a request for accuracy. So work together as a team and ask for help from the outside if necessary to achieve success. As technology advances and you add aspects to your company, you may find that there are skills—or superpowers—that aren’t present in your workers. Avoid tiptoeing around these projects because of a lack of employees and simply bring on an intern. Interns provide new outlooks, are highly teachable and are inexpensive, if not free.

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  • KEITH EINSTEIN, EINSTEIN PRINTING
    KEITH EINSTEIN, EINSTEIN PRINTING

    In less than one year I gained numerous accounts due to the capabilities of my website. Four, specifically, elected to use us as their primary print supplier based on one factor—the online ordering utilities offered through our website. These four accounts average $100,000 in annual revenue.