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From banners and business cards to posters and postcards, our offset and digital printing experts are ready to turn your project into a thing of beauty.

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5 New Year’s Resolutions for Businesses

We usually think of personal goals for new years resolutions, but resolutions can also apply to businesses. The New Year is a great way to reflect on your company’s strengths and weaknesses. How can you improve? Whether it is more vacation time or revamping your company’s social media strategy, there’s always something that can be done. Here’s a checklist of resolutions that may apply to your company:

Be SEO-savvy—Become more knowledgeable with search engine optimization strategies. Does your company have an SEO strategy? Learn more about the process behind SEO to keep up-to-date.

Revamp your social media—Ask yourself: what is your company’s presence on social media? Which platforms do you need to be on? Make an effort to drive more traffic from social media to your company website and create more engagement.

Take time off—Vacation time is essential to staying fresh and creatively problem solve. Let your brain take a break by treating yourself to time off. Extend the gesture to your employees. Create a resolution to increase vacation time.

Update your technology—Whether it is updating computer monitors or buying more comfortable office chairs, assess where your company is lacking in resources. What do your employees need to get their jobs done?

Add a feature to products—Benefit your customers by making a resolution to add a new feature to your product this year. Make it a goal to enhance your customers’ experience with your products and services.

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  • KEITH EINSTEIN, EINSTEIN PRINTING
    KEITH EINSTEIN, EINSTEIN PRINTING

    In less than one year I gained numerous accounts due to the capabilities of my website. Four, specifically, elected to use us as their primary print supplier based on one factor—the online ordering utilities offered through our website. These four accounts average $100,000 in annual revenue.