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Networking Secrets: More Than Gathering Business Cards

Believe it or not, but gathering business cards is not the goal of networking; it’s building relationships. Networking is an essential skill in building business, but starting conversations with strangers is no small feat. Walk into a networking event with confidence and work the room effectively with these three secrets:

Practice a your handshake—A good handshake is essential in networking. As stated by Kathy Magliato, a world-famous heart surgeon, “You can tell the character of a person by their handshake.” Practice your handshake to master it. A handshake needs to be firm and confident.

Confidently state your name—Similar to your handshake, the way you state your name in a networking event can make or break a new acquaintance. Make sure your voice is strong and clear and state your full name, “Chloe Smith,” not just “Chloe.” Stating a full name exudes confidence and pride.

Be genuine—Last, but definitely not least, be empathetic, genuine and listen to what other people are saying. Remember, the goal is not getting a business card—it’s being remembered and building a relationship. You need to care and respond to other networkers’ thoughts.

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  • KEITH EINSTEIN, EINSTEIN PRINTING
    KEITH EINSTEIN, EINSTEIN PRINTING

    In less than one year I gained numerous accounts due to the capabilities of my website. Four, specifically, elected to use us as their primary print supplier based on one factor—the online ordering utilities offered through our website. These four accounts average $100,000 in annual revenue.